VIP Coding Specialist

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that values precision, accountability, and data-driven decision-making — ensuring every player interaction is intentional and aligned with our VIP strategy.

Rooted in the iconic legacy of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital brings world-class gaming, entertainment, and hospitality into the digital space. Accuracy matters at every level, and our VIP analytics team plays a critical role in delivering exceptional player experiences.

What’s the position?

The VIP Coding Specialist sits within the VIP Analytics division and reports directly to the VIP Marketing Analytics Manager. This role is responsible for supporting the accurate coding, assignment, and maintenance of VIP players to Account Managers and Hosts across casino and sportsbook verticals.

You’ll work closely with VIP leadership, analysts, and operations teams to ensure player assignments align with performance metrics, segmentation strategies, and business rules. This role is essential to maintaining data integrity, operational efficiency, and consistency across VIP player management.

Responsibilities

Player Coding & Assignment

• Support the accurate coding and assignment of VIP and pVIP players to Account Managers and Hosts

• Maintain player-to-host relationships in Salesforce and other internal systems.

• Ensure player assignments align with established criteria, performance metrics, and VIP segmentation guidelines.

• Assist in resolving situations involving multiple Account Managers or Hosts assigned to a single player.

Data Accuracy & Maintenance

• Audit player coding regularly to ensure accuracy, completeness, and consistency across systems.

• Support data clean-up initiatives related to player assignments, inactive accounts, or reassignment needs.

• Identify and escalate discrepancies in player coding or assignment logic.

Cross-Functional Support

• Collaborate with the VIP Marketing Analytics Manager and analytics team to support player segmentation and reporting needs.

• Partner with VIP leadership, Account Managers, and Operations to execute reassignment requests and updates.

• Assist with documentation of coding rules, assignment logic, and standard operating procedures.

Operational & Analytical Support

• Support ad-hoc requests related to player movement, reassignment, or portfolio balancing.

• Assist in tracking player assignment changes to support reporting and performance reviews.

• Provide administrative and analytical support for VIP analytics initiatives as needed.

Other Duties as Assigned

• Support additional VIP analytics and operational initiatives related to player management and data integrity.

What are we looking for?

The ideal candidate is detail-oriented, analytical, and highly organized, with a strong understanding of VIP operations and player management workflows. You take pride in accuracy and consistency and enjoy working behind the scenes to keep systems running smoothly.

You’ll succeed if you:

• Have 1–3 years of experience in analytics support, operations, CRM, or data coordination.

• Are comfortable working in Salesforce or similar CRM platforms.

• Possess strong Excel skills and basic SQL knowledge (or a willingness to learn).

• Have a high attention to detail and strong organizational skills.

• Can manage repetitive tasks with consistency while handling time-sensitive requests.

• Communicate clearly with both technical and non-technical stakeholders.

• Have an interest in gaming, VIP operations, or data analytics.

What’s in it for you?

• Competitive pay and comprehensive benefits

• Flexible vacation and a collaborative team environment

• Opportunity to grow within VIP analytics and player strategy

• Hands-on exposure to VIP operations in a high-growth digital gaming company

Roster of Uniques

We care deeply about every interaction our customers and employees have with us. Our culture celebrates individuality, inclusion, and collaboration — empowering everyone to bring their full self to work. We’re proud to be an equal opportunity employer and value the diverse perspectives that help us build better experiences for our players and teams.